Hi, I am XUEJIAO LIU

A UX designer with multi-channel design experience

I have 5 years of experience in human-centered design and product development.
Through my previous undergraduate training in economics and marketing, I bring a strong understanding of the business environment and the role that design plays in creating successful, marketable products and solutions.

Tmall for Business

Project at Alibaba

A launched internal tool that helps the marketing operations filter qualified products for marketing campaigns to achieve business objectives.

Woobo Content APK

Project at Woobo

A launched content management system

for Woobo's content team to create and manage contents easier.

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Woobo's World

Project at Woobo

A launched game that is played through the Woobo toy, focusing on children discovering the setting, making friends, exploring their relationships, completing simple tasks, and collecting items.

PNC's Financial Feud

A service that provides families with weekly financial challenges that encourages teens to build basic financial skills with their family together, while building a relationship with PNC.

100UI

Challenge

A personal project that helps me to flex my creative muscle, explore different fields, discover the details of life, and, of course, become a better designer.